The project entitled “Venus – Go Live!” is focused on the development of eco-friendly surface treatments for metal and plastic substrates to replace traditional methods that utilize harmful nickel-chromium and PVD coatings. This initiative is primarily driven by the growing regulatory pressures and market demands for safer, more customizable options in surface treatments. Traditional chrome plating methods, which have been widely used despite their reliance on carcinogenic chemicals such as Chromium (VI) and nickel, pose significant environmental and health hazards including risks associated with reproductive and respiratory health issues. The novel approach adopted by the “Venus – Go Live!” project involves the use of white bronze coupled with a nano-polymer ceramic topcoat. This combination effectively eliminates the use of hazardous substances like cyanides and boric acid, making the process safer and allowing for greater aesthetic customization. The project’s innovative technology not only enhances safety but also meets the functional and decorative needs of various applications more effectively than conventional methods. The project encompasses partnerships with key stakeholders across the value chain, including chemical suppliers and plating companies. These partnerships are crucial in fine-tuning the application of the innovative coatings on a range of products. By conducting rigorous real-world testing and adapting the process to achieve unique surface effects, the project aims to tailor its applications to meet specific market needs while scaling up for mass production. From a sustainability perspective, the “Venus – Go Live!” project aligns with several sustainable development goals by reducing the reliance on hazardous chemicals and improving energy efficiency in production processes. This reduction in harmful chemicals is expected to significantly decrease the environmental impact associated with decorative coatings. In terms of market strategy, the project is positioned to penetrate markets that have strict environmental regulations, offering a sustainable alternative to existing, less environmentally friendly technologies. The project’s competitive edge is enhanced by its focus on innovation, customization, and environmental friendliness, which are likely to appeal to industries such as automotive and household appliances seeking sustainable manufacturing solutions.